Starring as brand spokespeople are Rashmika Mandanna and Ranbir Kapoor, 7UP has debuted its newest campaign. Two brand films are unveiled in the most recent campaign, which echoes the brightness of “Super Duper Refresher.”
With each sip promising an extraordinary blast of refreshment, the films are crafted to evoke the essence of a refreshing getaway. According to a press release from the firm, 7UP is the go-to option for people who are looking for the best possible refreshment since it aims to build a stronger bond with its consumers by incorporating a humorous element.
7UP New Ad Campaign 2024
| Published By: | Anvita Singh |
| Published On | Apr 1, 2024 |
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In the first movie, Kapoor is seen in an outlandish outfit standing among stacks of 7UP New Ad bottles, shouting “Khandala Waterfall” to get the attention of the crowd. Observing this strange spectacle, Mandanna questions the senselessness of having Khandala Waterfall so distant from its source and corrects him for his inflated statements.
In response, Kapoor boldly opens a refrigerator filled with 7UP bottles, grabs one that is cold, and in his eccentric way recommends that you take a drink of the instant refreshment that is 7UP New Ad. Mandanna takes a gulp from the chilled 7UP® bottle, and to everyone’s amazement, the water falls from the Khandala waterfall in a hyperbolic way, leaving her feeling ultra-refreshed and solidifying 7UP®’s title as the ultimate ‘Super-Duper Refresher’. don’t miss; Mahindra XUV300 Facelift 2024 Launch Date, Price, Colours, 7 Best Specifications.
Similarly, another scenario is brought alive in a scorching desert as Mandanna’s broken-down car leaves her exhausted by the heat until Kapoor arrives and, thanks to his eccentric antics, names the desert “Goa Beach.” Mandanna asks him, sceptical, but he offers her a chilled 7UP, saying a sip will take her to the beach. Upon indulging, Mandanna is once again taken by surprise and drenched in refreshment.
“Refreshment is the number one category driver in clear category,” stated Shailja Joshi, category lead, Cola & Flavors, PepsiCo India. “We are committed to building 7UP as the ultimate refreshment partner for our consumers on every occasion.” The ad offers a novel way to draw attention to the beverage that comes in a 7UP New Ad.
With their contagious enthusiasm, Rashmika Mandanna and Ranbir Kapoor, our brand ambassadors, encapsulate this spirit and perfectly match the brand. We want to enthral our varied audience in India with two distinct films that have peculiar stories. We hope that they will experience the same sense of renewal and rejuvenation as we do, making 7UP New Ad the preferred beverage of the season.
Ranbir Kapoor
Speaking about the campaign, Kapoor stated, “It was really exciting for me to be a part of 7UP’s new campaign films.” I sincerely hope that the new movies are as much fun to watch as they were to make. Let’s welcome the summer with a much-needed dose of ultra-refreshing 7UP.”
Rashmika Mandanna
Speaking about the campaign, Mandanna stated, “It’s always exciting and a breath of fresh air to shoot a 7UP New Ad film. It was a pleasure working with Ranbir once more after working with him on Animal, and there’s a terrific vibe on set with him. With their strong summertime relevance, these two movies elevated the enjoyment factor significantly. I can’t wait for my fans to see the refreshing magic on television and be motivated to grab a 7UP for their own taste of refreshment.”
A 360-degree campaign will be used to promote the 7UP TVC via TV, digital, outdoor, and social media platforms.
Rashmika Mandanna and Ranbir Kapoor were last seen together in the contentious movie Animal.
Even though the film received mixed reviews from critics, it should be remembered that it was a box office hit, grossing over Rs 900 crore globally.
